In , HUL and yet another Tata company, Lakme Limited, formed a joint venture, Lakme Unilever Limited, Project Shakti was started in It is a. PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted. hey guys ds s the ppt on portfolio of HUL(Hindustan Unilever Limited) thanks Advertisements.

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Skip to main content. Log In Sign Up. Hindustan Unilever Limited- a study on the marketing concept. First and foremost, we would like to thank Prof. Pitamber Dwivedi for her constant guidance and support throughout this project. During the project, we realized that filetyep degree of relevance of the learning being imparted in the class is very high.

The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. We would also like to thank our batch hineustan for the discussions hindustn we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project. Last but not the least we would like to thank God and our parents for their cooperation and help. FMCG industry analysis 5 3.

Key players of FMCG industry and their brief 7 introduction 4.

Strategic Shifts 26 9. Financial Analysis 27 Brand Management 29 Conclusion and Recommendation 31 In economy with a market size of more than it joined with lever brothers.

India needs Rs 28bn since and it is acquired by investment in food sector. Growth of FMCG sector and acquisition. There are scarce replace existing goods. Market Players use Bargaining Power of Suppliers: There is ample number of Hence the intensity of rivalry is very high.

There is no monopoly measures which can control the entry of situation in the supplier side because the new firms. The resistance is very low and suppliers are also competing among the structure of the industry is so complex themselves.

Hence potential entry of new Bargaining power of consumers is also firms is highly viable. This is because in FMCG industry the switching costs of most of the Potential Development of Substitute goods is very low and there is no threat of Products: Customers There are complex and never ending are never reluctant to buy or try new things consumer needs and no firm can satisfy all off the shelf.

There are plenty of substitute goods available in the market that can be re-placed if consumers are not satisfied with one. The Company is expected to create 2. ITC synergy by this deal.

The project has an expected investment of Rs. Cadbury India Limited 8. Britannia Industries Colgate Palmolive India Ltd, which is currently holding 75 per cent of the share 9. Marico Industries Private Ltd, Hyderabad, has acquired the remaining 25 per cent share capital from the local shareholders at an aggregate price of Rs Nestle same quarter, last year. The company ;roject is reinvesting and expanding posted earnings of Rs Net sales for the from the parent company. During the quarter, the profit of the when compared with the prior year period.


Fabric wash Surf The share and low growth rate. Personal Products company have a low relative market share and Coffee are STARS for the company as it where as it is under high market growth rate. HUL saw its hiindustan fulfillment in the vast Indian rural market. This program was in tandem of the Project Shakti was that it was aimed with HUL’s dairy operations and covered to create income-generating capabilities villages in Etah. Subsequently, the for underprivileged rural women, by company introduced similar programs in providing a sustainable micro enterprise adjacent villages.

These activities mainly opportunity, and to improve rural living aimed at training farmers, animal standards through health and hygiene husbandry, generating alternative income, awareness. The main issue in rural proposition and are keen participants in it.

Such initiatives, linked with the Shakti Entrepreneurs. HUL invested company ant its rural customers. However significantly in resources who work much more remained to be done. HUL provided the Grameen Bank of BangladeshSelf necessary training to these groups on Help Groups SHGs of rural women the basics of enterprise management, were formed by several institutions, which the women need to manage their NGOs and government bodies in villages enterprises.

For the SHG women, this across India. This group of usually 15 translated into a much-needed, members contributed a small amount limihed sustainable income contributing money to a common pool and then offered towards better living and prosperity. Partnering with these SHGs, distributors in rural markets. Brand Equity list of most trusted brands in in an annual survey.

portfolio of HUL | Management Paradise

Here competitive strategy varies from sector to sector and company to company. Products of HUL are: Annapurna; Ayush; Thus, it is not easy to predict a single or to Axe; Breeze; Bru; Brooke bond; Clinic; Dove; find a single strategy for the whole sector. For the entire year ending Mar- the turnover of company is at Rs. When we compare both company is back on the growth track.

In the companies on the basis of their strategies i. The tobacco business too much in the market.

This cash-generating the companies under some heads: It owns and products with major emphasis on low cost markets some of the most popular brands in overall without compromising on the quality the country across various categories, of the product. They are leveraging the including soaps, detergents, shampoos, tea and capabilities and scale of the parent company face creams.

HUL introduced Project Shakti to cigarettes is its primary business. It is penetrate the rural market. FMCG segments like foods, personal care, paper ITC is focusing on delivering value at products, hotels and agri-business to reduce its competitive prices. Its tremendous reach exposure to cigarettes. Moreover, given number for oilseeds. This kind of rural increasing competition, it faces the risk of pedigree is hard to beat. Prolonged inflation may lead to Growth Drivers margin contraction, in case HUL is not able to pass on this burden to consumers.

The HUL has been launching new products and company’s large size also poses a problem, brand extensions, with investments being since it does not give HUL the agility to made towards brand-building and increasing address the competition it faces from national its market share. HUL is also streamlining its and regional players. Introduction of premium products and addition of new Increased regulatory clamps on tobacco, along consumers via market expansion will be with rising tax burden, pose a business risk for HUL’s growth drivers.


So, it has started an ambitious diversification plan, which has its own set of ITC’s backward integration to ensure that its risks. With its foray into the conventional products pass efficiently from the farms to FMCG space, ITC has entered the high-clutter consumers has helped it to cut down supply branded products market.

portfolio of HUL

This will burden its and procurement costs. Creating brand recall and building distribution network the company has market share in new products are ITC’s key developed by selling cigarettes over the years.

Export ban and rising crop prices A rich product mix, along with ramp-up of pose a threat for its agri-business, taxing its investments in its new sectors, will be margins. The company Nielsen list. Downtown Cincinnati, Ohio unilevee manufactures a wide range of consumer goods.

Global Leadership Coalition, a corporation in the world, and the 5th largest Washington D. Unileever are designed to lead in each of these areas.

Hindustan Unilever Limited- a study on the marketing concept | Sourav Mukherjee –

We interact with more than five come from new brands and new or million consumers each year in nearly 60 improved product innovation. We countries around the world. This results in insights that limitdd more, on average, than our major tell us where the innovation opportunities competitors.

In addition, we multiply our are and how to serve and communicate internal innovation capability with a global with consumers. The IRI New industry leader in a wide range of Product Pacesetter Report ranks the best- capabilities including clearest company selling new products in our industry in the strategy, brands most important to U. It has built the strongest portfolio knowledge-sharing, common systems and of brands in the industry with 22 billion- processes, and best practices as it is by size dollar brands and 20 half-billion-dollar and scope.

These unileved benefits limuted us brands. Eleven of the billion-dollar brands to deliver consistently superior consumer are the 1 global market share leaders of and shareholder value.

It has established industry-leading go-to- market capabilities. Lady hondustan gets astonished by the WAR whiteness seen. It observant and amazed is a direct attack on the Tide 9. The sequence of the ad is as As it can be noticed, there is a direct follows mention of the competitor product along 1. Two ladies are standing on a bus stop, with the visuals. This one seems to be an waiting to pick their kids from the absolute direct attack.

It is difficult to say school bus. Both are carrying their shopping definitely come out with a protest.

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